Scale your app with Strategic, Data-Driven Growth
SCAPP delivers strategic mobile app marketing solutions for any growth stage
Mobile App Marketing Services for Leading Brands
We help brands navigate the complex mobile ecosystem with specialised expertise:
Mobile Measurement Partner (MMP) Selection & Implementation
Performance Marketing & Channel Expansion for Sustainable Growth
Mobile attribution & analytics implementation
Unlike traditional digital marketing, mobile app marketing demands specialised tracking solutions.
Our mobile attribution expertise includes :
- Highly Converting Creatives – Mobile-optimised creative assets designed specifically for TikTok, Instagram Reels, YouTube Shorts and other vertical video platforms
- Systematic Creative Testing – Tailored testing methodologies for messaging, visuals, CTAs, and formats to maximise conversion rates
- Market-Specific Content – Localised creative strategies for different geographic markets and audience segments to improve relevance and performance
Mobile-first creative strategy
Standard digital ad creative doesn’t translate effectively to mobile.
Our mobile-first approach delivers:
- Highly Converting Creatives – Mobile-optimised creative assets designed specifically for TikTok, Instagram Reels, YouTube Shorts and other vertical video platforms
- Systematic Creative Testing – Tailored testing methodologies for messaging, visuals, CTAs, and formats to maximise conversion rates
- Market-Specific Content – Localised creative strategies for different geographic markets and audience segments to improve relevance and performance
Srategic user acquisition channel management
Successful mobile app marketing relies on a diverse mix of networks and ad formats depending on your app and target audience.
Our user acquisition experts help you:
- Define Holistic Channel Strategy – Data-driven channel selection aligned with your app’s audience, vertical, and growth objectives
- Optimize Core Mobile Channels – Strategic campaign development and optimisation across Meta, TikTok, Apple Search Ads, and Google App Campaigns and more
- Scale Through Specialized Networks – Access to mobile-specific programmatic platforms, DSPs, Unity Ads, ironSource, and OEM partnerships to acquire high-quality users at scale
Data-driven growth optimisation
Continuous performance analysis is essential for efficient mobile app scaling.
Our optimisation services include:
- Insightful Performance Reporting – Transform complex mobile metrics into actionable insights with custom reporting solutions
- Iterative Testing & Optimisation – Ongoing audience, creative, and bidding refinements to improve campaign efficiency
- Long-Term Growth Planning – Strategic alignment of acquisition efforts with retention metrics and business KPIs for sustainable app growth
marketing expertise
Scapp is an official AppsFlyer certified partner.
What our clients say
”Scapp really gets the mobile world – they mix smart strategy with creative ideas to tackle growth in a way that actually delivers growth!”
“The Scapp team are one of the most professional and strategic loyalty teams in the industry”
“Thanks to the audit done by the Scapp team we have now been able to identify gaps in our UA strategy!”
“Solange and team have been incredibly helpful in brainstorming ideas for our official app launch!”
Scapp's mobile-first advantage
Technical Implementation Expertise
Avoid costly setup mistakes that compromise data accuracy and campaign performance
Mobile Marketing Knowledge
Leverage proven strategies specific to app user acquisition and retention
Cross-Channel Experience
Benefit from our experience optimising campaigns across the entire mobile marketing ecosystem
Partners we work with
Solange Baki –
Founder & Mobile App Growth Strategist
About Scapp
With 10+ years in mobile marketing, we help apps grow from launch to long-term success. Our agency and in-house experience gives us a unique edge to drive performance at every stage.
We’ve led campaigns for top apps like Bumble, Fruitz, and Luzia, as well as global brands like Fitbit and PlayStation, leveraging platforms like Meta, TikTok, Google App Campaigns, and Apple Search Ads.
Our focus: future-proof strategies built for sustainable mobile growth.
Scale your mobile app with Scapp
Let’s discuss how our mobile app marketing expertise can accelerate your app’s growth.